Content standards for brands and partners.
5R Wire only works if audiences can trust what they read. These rules apply to every release and every placement.
1. What we accept
- Real, verifiable business news: launches, results, partnerships, funding, research, awards, leadership hires, events.
- Technology and business topics, from brands anywhere in the world.
- Claims the brand can back up with a source, a link or data.
2. What we refuse
- Politics, geopolitics, elections, government or military topics, and policy campaigns.
- Financial promotions that promise returns; health claims without evidence.
- Attacks on competitors, fake reviews, invented testimonials or experiences.
- Anything misleading, unlawful or that a partner has not seen for themselves when they claim to have.
3. Every paid post is disclosed
Put the label where people see it before they read on: at the start of a post, in the first lines of a newsletter item, said out loud in audio and video, on the slide in a talk.
#ad · via 5R Wire · #广告 · 来自 5R Wire
Use the platform's own paid-partnership label too where it has one (for example LinkedIn, YouTube, Instagram). A label only in your bio is not enough.
Use the platform's own paid-partnership label too where it has one (for example LinkedIn, YouTube, Instagram). A label only in your bio is not enough.
4. Using AI responsibly
- Use AI to save time: drafting, translating, summarising the brief, reporting your link. The version 5R Wire drafts for you is yours alone; never copy another partner's post.
- Never use it to invent facts, quotes, numbers, reviews or personal experiences.
- Read what you publish. You are responsible for every word under your name.
5. Proof and verification
- Share: Link to the post
- Mention: Link to the post
- Paragraph: Link to the post or issue
- Full feature: Link to the article
- Podcast mention: Episode link + timestamp
- Podcast segment: Episode link + start and end time
- Video mention: Video link + timestamp
- Video segment: Video link + start and end time
- Talk, panel or lecture: Event page + recording timestamp or slide photo
Our AI reads each link to check the news, the disclosure and the format; our team confirms before anyone is paid or any credit is used.
6. Online for at least 12 months
Placements must stay published for 12 months. If one is removed early, the fee is reclaimed and iMpact may end the partnership.
7. Brands' responsibilities
- Hold a live CGBB (品信会) record and publish its signed trust.json at /.well-known/trust.json on the brand's own website. 5R Wire checks it before every release goes out.
- Only submit news that is true and that you have the right to share.
- Accept that partners write in their own voice and may decline a brief.
- Never contact partners to change or remove a post outside the platform.
Questions about these standards: info@impact5r.com